Helping people and organizations communicate who they are and what they care about through art, graphic design and live music promotion.
This is me
Once we meet, I hope you quickly sense that above all else, I care...about people, learning new things, having unique experiences, and being intentional and authentic.
I am a communicator at heart, and I love to explore new perspectives through my art while helping people and organizations share what is most important to them through graphic design and live music promotion. I have an added passion for being a voice and advocating for minorities and underserved populations.
I am also a problem solver. I enjoy when clients present me with a challenge, and I get to help them explore different solutions. While I clearly value creativity and innovation, it is never at the expense of strategy. I create engaging visual communications that make sense.
visual communication, creative strategy,
marketing campaigns, branding,
art, web design, advertising,
event promotion, user experience,
project management, nonprofits,
What I do
I create photography-based art that is displayed in businesses across central Iowa. I am represented by Moberg Gallery in Des Moines, Iowa
I offer freelance art direction and graphic design for small- to mid-size companies and nonprofit organizations.
I am a partner with RBI Marketing, a collaboration providing marketing and communications services for clients that need a full-service team.
LIVE MUSIC EVENT PROMOTION
As a music enthusiast and experienced event planner, I spend my free time and skills to help promote music festivals and bands.
My interests are many...
Have you heard of the term "multipotentialite"? Probably not - but that's me. Multipotentialite describes individuals who are endlessly intrigued by a variety of people and things. Not long ago, I watched this Ted Talk and everything just clicked. I am curious by nature and fascinated by different cultures, new ideas and understanding the processes that make the world go 'round.
...my background is diverse.
I was born in San Sebastian, Spain, and grew up in Venezuela and Colombia. After I graduated high school, my mother and I came to the United States and lived in Denver, Colorado. I attended and graduated from Drake University in Des Moines, Iowa, with a degree in Graphic Design and Communications. I've lived with my husband and two dogs in Des Moines for 14 years. As a current Iowa resident (and official U.S. citizen), I am passionate about helping minorities and underserved populations to be seen, heard and celebrated for the diversity they bring to our communities.
This combination allows me to produce fresh ideas and a thoughtful approach.
I've lived in three different countries, speak multiple languages, and have a wide range of interests. This combined allows me to look at every situation as a unique opportunity. I like to put myself in others' shoes, and I enjoy studying what motivates people. I believe all these things collectively gives me the advantage of understanding how to visually communicate concepts effectively for a variety of audiences.
"Be the change you wish to see in the world." - Mahatma Gandhi
Honors & awards
Greater Des Moines Leadership Institute Community Leadership Program, Class 2022
Des Moines Business Record 2021 Forty Under 40 Class
Humane Society of the United State, Pets for Life Community (Outreach) Cup, 2015
Magna Cum Laude: B.A. of Journalism and Mass Communication and Arts and Science
ADAI Student Design Exhibition, Best of Category, 2010-2011
Boards & committees
Al Exito Board
The Downtown DSM: Future Forward Council
Drake University - Friends of Drake Arts
Iowa Latino Heritage Festival - Entertainment Committee
Iowa Arts Council - Cultural & Entertainment District Advisory Committee
Iowa Department of Cultural Affairs - Iowa Gala Committee
Warren Morrow Latin Music Festival + Latino Arts Initiative committee