Helping people and organizations communicate who they are and what they care about through graphic design.
This is me
Once we meet, I hope you quickly sense that above all else, I care...about people, learning new things, understanding cultures, and being intentional and authentic.
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I like to create. I play and explore new perspectives through my art.
I am a communicator at heart, and I love helping people and organizations share what is most important to them through graphic design.
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I am also a problem solver. I enjoy when clients present me with a challenge, and I get to help them explore different solutions. While I clearly value creativity and innovation, it is never at the expense of strategy. I create engaging visual communications that make sense.
skills
visual communication, creative strategy,
marketing campaigns, branding,
art, web design, advertising,
event promotion, user experience,
project management, nonprofits,
What I do
ART /
INSTALLATIONS
I create photography-based art that is displayed in businesses across central Iowa. I am represented by Moberg Gallery in Des Moines, Iowa
GOIZANE DESIGN
I offer freelance art direction and graphic design for small- to mid-size companies and nonprofit organizations.
RBI MARKETING
I am a partner with RBI Marketing, a collaboration providing marketing and communications services for clients that need a full-service team.
LIVE MUSIC EVENT PROMOTION
As a music enthusiast and experienced event planner, I spend my free time and skills to help promote music festivals and bands.
My interests are many...
Have you heard of the term "multipotentialite"? Probably not - but that's me. Multipotentialite describes individuals who are endlessly intrigued by a variety of people and things. Not long ago, I watched this Ted Talk and everything just clicked. I am curious by nature and fascinated by different cultures, new ideas and understanding the processes that make the world go 'round.
...my background is diverse.
I was born in San Sebastian, Spain, and grew up in Venezuela and Colombia. After I graduated high school, my mother and I came to the United States and lived in Denver, Colorado. I attended and graduated from Drake University in Des Moines, Iowa, with a degree in Graphic Design and Communications.
I've lived in Des Moines for 15 years! And as a current Iowa resident, I am passionate about being a voice and advocating for minorities and underserved populations, and make sure we celebrate the diversity they bring to our communities.
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This combination allows me to produce fresh ideas and a thoughtful approach.
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I've lived in three different countries, speak multiple languages, and have a wide range of interests. This combined allows me to look at every situation as a unique opportunity. I like to put myself in others' shoes, and I enjoy studying what motivates people. I believe all these things collectively gives me the advantage of understanding how to visually communicate concepts effectively for a variety of audiences.
"Be the change you wish to see in the world." - Mahatma Gandhi
Honors & awards
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Greater Des Moines Leadership Institute Community Leadership Program, Class 2022
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Des Moines Business Record 2021 Forty Under 40 Class
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Humane Society of the United State, Pets for Life Community (Outreach) Cup, 2015
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Magna Cum Laude: B.A. of Journalism and Mass Communication and Arts and Science
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​ADAI Student Design Exhibition, Best of Category, 2010-2011
Boards & committees
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Al Exito Board
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​The Downtown DSM: Future Forward Council
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Drake University - Friends of Drake Arts
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Iowa Latino Heritage Festival - Entertainment Committee
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Iowa Arts Council - Cultural & Entertainment District Advisory Committee
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Iowa Department of Cultural Affairs - Iowa Gala Committee
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Warren Morrow Latin Music Festival + Latino Arts Initiative committee